4 Ways SEO Will Lead Companies through COVID-19 Business Recovery

11⁰⁶
2020

COVID-19 has affected a lot of companies and most industries are trying to adjust to the changes caused by this pandemic. COVID-19 has transformed our economy and in order to survive, companies must adapt so that they continue to thrive. Search Engine Optimization (SEO) is a must because it will lead your company through the challenging recovery process and here are the reasons why:

SEO Provides Long-term Traffic Equity?
While SEO will require an upfront investment of resources, earned search engine rankings will last for many years. The content that your company publishes now will help your brand in the future and can be updated to reflect any changes, including new business goals and featured products. Business plans will likely change for many industries because of the pandemic and you can update your optimized content to serve you the way you want throughout the economic recovery. Now is a great time to review your best performing webpages and update them based on the current conditions.

SEO Enhances The User Experience
When you structure and optimize your content, your site will naturally become better organized, making it easier to navigate. The user must enjoy their experience; otherwise, your site will be ineffective, so evaluate it from a user’s perspective to see if there is room for improvement in terms of navigation and accessibility. Now is the time to correct issues like missing images and lack of internal links and to clarify any problems that could negatively affect user experience because this will help with your company’s recovery process.

SEO Can Give Your Company An Edge
Users want fresh material and the most up-to-date information. Publishing quality content will provide you with more opportunities to appear in front of curious searchers, even if they are interested in an area that produces an overwhelming amount of search results. For this reason, you must continue to publish well researched, optimized, original and quality content so that you’re always ahead. Publish regularly and ensure that any statistics, information, recommendations and calls-to-action are up to date because this will help your business succeed throughout and after the COVID-19 recovery.

SEO Will Ensure That Your Company Continues To Be Considered, Even If Not Many People Are Currently Buying
Most businesses have been impacted by this pandemic and you must do everything in your power to ensure that your name, brand, products and services are still being showcased near the top of Google’s search page. Consumers may not be buying much at the moment, but eventually, they will, and SEO will ensure your company name stands out.

It’s hard to predict when the effects of this pandemic will be over but one thing is clear; SEO is an effective strategy for moving your company forward!

BreezeMaxWeb can help with this aspect! Our local Media Consultants are located in Winnipeg, Edmonton, Vancouver and Toronto. We service businesses from all verticals and industries across Canada. If you want help with business recovery, give us a call now to see how our SEO services can help!