11⁰³
2020

The speed of your page(s) is the measurement of how quickly the content on your page loads. Often times, the page speed will be confused with the site speed, which is the page speed for a sample of page views on your website. Page speed can be described in two ways:

1. The page load time, which is the amount of time it takes in order to fully load and display the contents of a specific page.

2. The time to first byte, which is the amount of time it takes for your browser to receive the first byte of information from the webserver.

Google has revealed that site speed is one of the components used by its algorithm when ranking pages.

Best Practices For Website Page Speed
Reduce On-Page Component: Things like flash, stylesheets, and scripts are all processes that happen behind the scenes and can significantly impact a page’s load time. Combining style sheets or replacing images with CSS will ensure that the HTTP requests that make your page functional cannot slow down your site.

Compressing Large Pages: One of the best SEO practices involves the creation of long-form content, and shareable media in order to rank high in SERPs. However, with this practice, the additional content negatively affects the page speed. In order to avoid this issue, you can try compressing your larger pages, which means they won’t take up as much space and use less bandwidth when loading.

Why You Should Care About Your Page Speed
It’s not only Google that cares about your page speed, but your users and shoppers do as well. User experience is largely dictated by page speed and a slow loading website is a sure way to get visitors off of your site. With a slow website, you’ll notice a higher bounce rate, lower average time spent on a page, and low conversions. The truth of the matter is that people are impatient, which means that your website should be quick in showing them all the information that they are requesting.

It is crucial for those in e-commerce to pay attention to page speed. Research shows that online shoppers who experience slow or poor site performances are not likely to visit the website again to make a purchase. To be a successful online retailer, it is crucial that your website operates at optimal speed.

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