02⁰⁷
2020

The main goal of any website is to get noticed and this will only be possible if you appear in a potential client's search results. You want to be front and centre whenever a search is conducted so that customers arrive at your site and invest in your products and services. There are different tactics that can help your business rank well and one of the most important tools is Google My Business, which will help improve your local SEO.

What Is Google My Business?
If you’re not familiar with this tool, it is essentially a platform that allows you to manage how your business looks and performs in the search engine so that you’re aware of your ranking. It is often referred to as Google’s one-stop-shop and any business can benefit from this tool because it will allow you to find out how your site appears in Maps, Google+, the Knowledge Graph and organic search results. Once you know this information, you can then make the necessary adjustments accordingly. You will be able to manage your business listing by adding details like your name, address and your phone number, along with other information like opening hours and photos. You will also have a number of other options available, including the ability to manage the reviews that customers leave behind. The reason this tool is so essential is because it continues to be the biggest driver of local SEO success, so it is something you should definitely consider.

How Does It Work?
The process is very simple and all you have to do is make an account and claim your business to get started. Once you fill in your details, you will receive a postcard from Google on the address you specified and this card will serve as the only proof that you are the owner of the business that is listed at the address. Once all of this has been verified, you can then fill in all of the necessary details and check to see how your listing is doing. You will be able to get insights regarding the number of impressions, clicks and subscribers your listing received over a certain period and you can receive this information regularly so that you’re always aware of how your business is being perceived by Google and customers.

It would be wise to remember that your Google My Business is not the only tool that will help improve your local SEO, although it is definitely one of the more important ones that will provide you with results. This is especially true when it is combined with other SEO tactics like a well-optimized website and original, localized content because these aspects go hand in hand.

The SEO and website experts at BreezeMaxWeb can help with all of your SEO needs! If you want your business to succeed, give our Toronto or Vancouver office a call now and we will provide you with more details regarding our services!