06⁰⁷
2017

Finding New Opportunities:
When utilizing the expertise of a dedicated account manager your company benefits. It is important to know that dedicated managers work day in and day out on learning and optimizing AdWords campaigns. This means that the advanced tools and settings will be properly implemented within your account. A company who is trying to get more business online and has no experience will only waste money while trying to learn the ins and outs. This means that companies should use experts in the field to get the best results for the money being put into online advertising.

Utilizing Tools:
Pay Per Click advertising is the easiest and most important form of online marketing as it helps companies become visible instantly. This means that even a new website, with no organic listings, can show up on the first page of Google. Many companies still do not understand the importance of advertising online but with the shift from traditional to digital marketing many have fallen behind. Everyday there is more competition for companies and if your company decides to wait the opportunity might be gone. There are many different ways to effectively advertise online and PPC ads is one of the best.

Adding New Keywords:
Dedicated account management is vital for the growth of your account. It is important to understand what they will do to make sure your companies advertising is successful. Not only does testing different keywords constantly help your account build upon success and find new opportunities, it also helps find negative terms that could affect your business. Negative keywords in accounts ensure that your ads are not showing up when they are typed in the Google search bar. Negative keywords provide insight into the way customers search for products and services. It provides new ideas for what can and should not be attributed when trying to find new business online.

Tracking Competitors:
No new clients can come on-board your business if your competition is always stealing them. It is important to know where you stand compared to competitors online and how you are either surpassing or falling behind. Research will help with giving your company the answer to important questions and develop a plan of action to further develop your online strategy. Tracking your competitors is a great way to ensure that costs are contained as various phrases they are bidding on could be replaced with more specific searches that may convert better.

Determining Search Terms:
Your company knows best what your clients are typing in on Google trying to find the services/products you provide. While there are many different variations of ways to use the core search terms it is important to note that each variation has a certain amount of volume per month. This is where research becomes important to know how much competition there is for specific keywords and the amount of searches per month on average. Each term also has a range that it will cost your company to advertise for. By researching and controlling the search terms your company will be able to reduce costs and make a larger impact on your bottom line.