26⁰⁸
2016

Google Adwords:
It is no surprise that pay per click advertising is the easiest way to reach new customers in a short time frame. Being able to choose any keywords related to your business and providing insight on what helps your company stand out. While there are many parts to the platform itself, each extension or setting has a purpose for helping with success. AdWords is great as your company can easily provide a lot of information in a split second.

What Is Important:
When it comes to making sure every component of your account is up to date there are numerous key factors for better optimization. The key importance is making sure your companies ads are large enough to be seen and make potential customers click to learn more. On the other hand your company does not want to waste money which is why placing vital information in ads and extensions will help with success.

Campaign Extensions:
While Google is always changing the look, size and feel of ads online, ad extensions are vital for growth. Extensions in a campaign truly help your company provide more information on top of the what is existing in ads. Most companies are not using the full range of all extensions or even all the options available for each. The companies who are doing well online truly understand the balance between the right keywords, ad copy and how to make ad extensions truly stand out further.

Using All Tracking Available:
When trying to determine whether an AdWords campaign is going well or not it is important to have all the facts. By implementing website conversion tracking, call tracking and further metrics, your company will be able to easily see if money is coming back in. Google is constantly adding more in depth looks with regards to conversion tracking. With calls for example, call forwarding, you are now able to see the length of a call, when it came in, if it was taken and the area code it came from.

Taking On The Competition:
It is always important to see how the rest of your competition is developing online and keeping track. Most companies today are using Google AdWords as a way to help boost business faster than other forms of marketing. If you company wants to stay ahead of the game it is vital to see what other companies are placing in their ads. By doing so your company can make sure it is different so you stand out from the crowd.

Learning From Mistakes:
While no company ever likes to make mistakes, a lot of marketing efforts are based on trial and effort. There is never a plan of action that will work 100% of the time without first trying and testing. Today, with the growth of mobile, on the go marketing this means that customers habits change on a daily basis. Even if a customer might have purchased something from your company last month does not mean it will happen again this month as they might prefer to try something else. This means that companies must adjust ad copy, key-phrases, bid types, negative phrases and much more on a constant basis to stay ahead of the curve.