BreezeMaxWeb’s President and CEO Andrew Faridani was one of the keynote speakers at the privately held RBC Business Event. The event was held on October 25th, 2016 at the RBC Executive Conference Convention Centre in Toronto, Ontario. Andrew’s speech was focused on the importance of Digital Advertising and the increase of mobile technology usage. For centuries traditional marketing has been the go-to-method to advertise and promote individual businesses. But in today’s modern society, digital advertising is continuously increasing and is currently changing how marketers promote businesses today. This specifically is addressed to the most popular method, which is Google Advertising. 80% of consumers will not go past the first page of Google search results and there are various strategies and techniques to approach this dilemma that businesses may utilize. Andrew presented the ideal method and techniques to gain the cost effective digital presence that will help businesses get the exposure they need to yield results. As Canada’s Leading Provider of Online Media Solutions and a Premier Google Partner, BreezeMaxWeb continuously educates individual businesses about the importance of digital advertising, allowing them to compete and succeed in the extremely competitive business landscape that is in place today!