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Best Online Advertising: Google, Facebook or Both?

Best Online Advertising: Google, Facebook or Both?

Google: With a large online network spread across search, image, remarketing, video and shopping ads, the possibilities are endless. Google tries to help companies by allowing an all encompassing platform to be used for their online marketing efforts. They allow...

On-Page SEO Guide

On-Page SEO Guide

On-Page SEO is the foundation to any successful SEO campaign and something every site needs, below we are going to go a bit more in-depth on what on-page SEO is and how you can apply it to your business. On-Page SEO is work done directly to your site, this includes...

Benefits of White Labeling with BreezeMaxWeb

Benefits of White Labeling with BreezeMaxWeb

Often, smaller agencies lack the resources, money, and staffing to take on a bigger client. They get caught up in tight deadlines, cannot meet the extended service needs that client’s demand, or lack the knowledge and expertise relating to digital advertising. For...

How AdWords Can Maximize Your Advertising Efforts

How AdWords Can Maximize Your Advertising Efforts

Importance of Google Adwords Your Choice: When it comes to “selling” your company online through paid advertising the choice of when people see your ads is important. This means your company can set restrictions on times of the day, days of the week, specific areas...

Extra Expanded Text Ads

Extra Expanded Text Ads

AdWords Ads: With more companies advertising on a daily basis through Google AdWords it is seen that competition and prices are starting to rise. This means that to be seen higher up on a page new strategies must be created to ensure maximum return on investment....

Websites That Convert

Websites That Convert

Your Business: Every company is different related to what they provide customers. While some may be similar those who offer, some differentiation is given a competitive edge. In the end your company must know how to properly and effectively advertise while bringing in...

Dynamic Call Tracking and Mobile Call Forwarding

Dynamic Call Tracking and Mobile Call Forwarding

Running Your Business: Your company has lots of moving parts on a daily basis. It is vital to ensure that everything is tracked including form fills, calls and location requests. When using online advertising as a way to reach new customers there are many tools...

ADWORDS OPTIMIZATION, A LONG ROAD AHEAD

ADWORDS OPTIMIZATION, A LONG ROAD AHEAD

Google AdWords: It is no surprise that pay per click advertising is the easiest way to reach new customers in a short time frame. Being able to choose any keywords related to your business and providing insight on what helps your company stand out. While there are...

SOCIAL MEDIA VISIBILITY, TRYING TO STAND OUT… FROM THE CROWD

SOCIAL MEDIA VISIBILITY, TRYING TO STAND OUT… FROM THE CROWD

Social Media Explosion: Social Media has continued to ramp up with many companies competing for marketing exposure.  With so many trying to reach their target audience, there is an increasing exposure of both competitions for organizations and annoyance for customers....

FACEBOOK AD CONTROL

FACEBOOK AD CONTROL

Facebook:  This Social Media giant is always looking for ways to improve the atmosphere within their platform. With more content being placed on news feeds every day, Facebook has been trying to constantly update this part of the channel to help encourage more people...

FACEBOOK ADVERTISING BEING TAKEN UP A NOTCH

FACEBOOK ADVERTISING BEING TAKEN UP A NOTCH

Facebook Advertising: When it comes to Social Media platforms, Facebook is one of the most prevalent of them all.  While is has started to growing in terms of advertising reputation there is still lots of growth that needs to continue before this form of marketing...

NEW HEIGHTS: BEST POSITIONING & EXTENDED ADS

NEW HEIGHTS: BEST POSITIONING & EXTENDED ADS

AdWords Changes: It is not news that Google has altered the amount of ads that are shown on their search network along with the removal of some to make it more streamlined.  These changes have seen the removal of the right hand side of ads while placing 4 above the...

HELPING LOCAL BUSINESSES SUCCEED WITH REVIEWS

HELPING LOCAL BUSINESSES SUCCEED WITH REVIEWS

Reviews: All businesses should push their customers to help build a wealth of reviews for online viewing when potential customers are looking for organizations to use. Reviews help not only with reaching out to but with online page ranking of your website in an effort...

UP OR DOWN: GOOGLE PRESENTS POSITION CHANGES & NEW OPPORTUNITIES

UP OR DOWN: GOOGLE PRESENTS POSITION CHANGES & NEW OPPORTUNITIES

Ad Changes: Google has once again decided on creating a new layout for advertisers and companies trying to compete online. While there were many companies starting to advertise on a daily basis this means that the amount of spots, bids and reach towards customers are...

THERE IS NO LIMIT: FACEBOOK ADVERTISING

THERE IS NO LIMIT: FACEBOOK ADVERTISING

Advertising: In the new world of online marketing there has been a major spike with regards to how many are showcasing their businesses through various media channels and platforms. With the surge of new advertisers also comes the introduction to new ways of marketing...

REACHING HIGH THROUGH FACEBOOK

REACHING HIGH THROUGH FACEBOOK

Wealth Of Information: Facebook advertising, although not entirely new, has been on the rise since the beginning. With the company always introducing new and more streamlined approaches to reaching all desired customers there is no reason for companies to not be...

FOLLOW THE NEVER ENDING ROAD OF IMPROVING WITH DATA

FOLLOW THE NEVER ENDING ROAD OF IMPROVING WITH DATA

Direct Landing Pages: When it comes to Google AdWords it is vital for your website to be easy to navigate through great customer experience while online. The best way to lead customers through the process funnel your company desires is achieved. The best way to make...

RISING TO THE TOP, OPTIMIZING FOR BETTER TRAFFIC

RISING TO THE TOP, OPTIMIZING FOR BETTER TRAFFIC

Optimization: When it comes to the online world of marketing it is important to make sure that every aspect of your business is truly planned out properly and optimized as much as possible. While there are a vast amount of options available for both exposure and...

A LOOK INTO THE FUTURE: THE RISE OF YOUTUBE THROUGH MOVIES & TV

A LOOK INTO THE FUTURE: THE RISE OF YOUTUBE THROUGH MOVIES & TV

Streaming: Whether Netflix, Hulu, Amazon, HBO or other sources for shows and movies, YouTube is on the hunt to change the public’s perception. While YouTube itself is a major streaming service it has focused mainly on user uploaded videos that showcase reviews,...

ADWORDS DRAFTS AND EXPERIMENTS

Updates: We have mentioned this many times before, Google is always on the hunt to improve its services especially when it come to their online advertising segment. While not all the updates are appropriate for every advertiser and company, it is always great to know...

SHOW CLIENTS YOUR BUSINESS HOURS WITH GOOGLE

SHOW CLIENTS YOUR BUSINESS HOURS WITH GOOGLE

Google AdWords: Google AdWords is great for small – large businesses but the real winners are the local vendors. Local businesses win when it comes to advertising online because many customers often want to visit both websites and stores of those around them. Those...

YOUTUBE PAY STRUCTURES TO REACH MORE?

YOUTUBE PAY STRUCTURES TO REACH MORE?

YouTube Market: YouTube is the second largest search network in the world and it is known that many users are making the shift from regular search to video formats for reviews, engaging videos and relaxation. With the shift towards domination online, Google has always...

INDUSTRY RANKING

INDUSTRY RANKING

When we look at the current industry ranking in the PROFIT 500 2015 report we are proud to say that BreezeMaxWeb is ranked 6th in the marketing and advertising sector. Our Five year revenue growth rate of 1,155% has allowed our company to grow sustainability and reach...

YOUTUBE: FROM VIDEOS TO SHOPPING

YOUTUBE: FROM VIDEOS TO SHOPPING

YouTube: Google who has purchased YouTube back in 2006 has been built up to become the 2nd most used search engine. When most think about search engines they would never consider YouTube to be placed in this category but in fact many people search for tutorials,...

Continued Growth: 2015 Profit 500 Canada’s Fastest-Growing Companies

Continued Growth: 2015 Profit 500 Canada’s Fastest-Growing Companies

BreezeMaxWeb™ would like to thank all of our staff; media consultants, technicians, marketers, partners and everyone who has continued their dedication and support to help with the growth of the company. BreezeMaxWeb™ has once again been featured in the PROFIT 500,...

Farther Reach: Google Forwarding Numbers Come To Canada!

Farther Reach: Google Forwarding Numbers Come To Canada!

Cconnect, Google forwardingalling: When it comes to businesses both local and internationally it is important to help track phone calls separated by clicks to a website. In the past we have seen this completed in numerous ways, some involving different numbers for...

Upward Path: Google’s New Parent Company & Logo

Upward Path: Google’s New Parent Company & Logo

New Beginnings: Google is always in the news, whether they are creating new services, tweaking existing, developing new ways to implement returns or in this case creating a holding company. Google has announced that they are going to be part of a company called...

Safety In Numbers: Google’s Push For Secure Domains

Safety In Numbers: Google’s Push For Secure Domains

HTTP vs. HTTPS: The best way to describe the difference between both is how well encrypted they are. The one without the “s” at the end indicates less secure flow of information while the “s” means more secure. Although not many users ever notice the difference in the...

Breaking Through To Other Markets: YouTube’s Split From Google+

Breaking Through To Other Markets: YouTube’s Split From Google+

Stepping Forward: It has been announced that Google is ramping up its process to separate services from Google+. Although this process is a long one, it is one that will be changed within the next few months. In essence Google is trying to break off all of its...

The Path To Free Wi-Fi

The Path To Free Wi-Fi

For A Good Cause: What would society do if free Wi-Fi was given to them across the city? The mere idea of this concept can baffle many, not knowing how it would work flawlessly and what it could turn society into. Most people today are constantly glued to their...

The Rise Of Video Competition: Bing vs. Google

The Rise Of Video Competition: Bing vs. Google

The New Update: When it comes to video search on the internet most people would agree that YouTube is the place they visit more often than not. In fact YouTube is known as the 2nd largest search engine in the world, as referenced by Google. Bing, although not as...

Google’s Dark Road To Competition

Google’s Dark Road To Competition

The Comparison: Apple and Google, two power houses in an industry of technology, connection and product development. When it comes to looking at both these companies it can be seen that each has been trying to differentiate themselves for the other with a strong focus...

YouTube Advertising’s Vast Reach

YouTube Advertising’s Vast Reach

YouTube : A great way to reach a vast amount of users through motion and sound in an effort to showcase what your company truly has to offer. YouTube ads are great as they work similar to search but cost a lot less. Of course the return rate varies depending on the...

The Fall Of Google Plus

The Fall Of Google Plus

Google: When it comes to one of the largest companies in the world we have seen many products being offered. Of course the area of focus is Google Advertising, but the Google+ social media platform is another one that many businesses have and are still using. It seems...

Social Media Reach

Social Media Reach

Social Media Construct: When it comes to growing a company’s social media platforms a major debate regarding follow amounts vs engagement arises. Social media is one of the best ways for a company to develop foundation with its customers, grow and continue to build...

Why Mobile Optimized Sites Are Very Important

Shift: When it comes to new shifts and trends in industries it has become clear that mobile friendly websites are starting to get noticed even more. When it comes to growing, reaching and attracting customers, many businesses need to ensure mobile is optimized the...