BreezeFence

BreezeFence unlocks a whole new realm of business

With BreezeFence, advertisers can designate specific locations using GPS technology to help drive ads to potential customers. Think of it like building a virtual fence. When somebody enters these custom specified Target Zones, your ads will be served in Apps and Browsers on their mobiledevices, helping drive traffic to your website or your bricks and mortar location.

With BreezeFence You Can

Target & retarget customers who visit or commute through business' location
Leverage targeted campaigns only to customers within a predetermined physical proximity to the business
Track offline or "last mile" conversions to measure your advertising success with Conversion Zones
Target an event or group of events at specified locations, dates and times

Breezefence Features

Pinpoint Accuracy in Defining Target Zones and Conversion Zones
Variable Recency (Instant – 30 days)
Measure and Optimize to Offline, Physical Conversion Visits and Online Conversions
Geo-Targeting of an Event Location During a Specified Day and Time Window
Immense Scalability

Target Zones

A virtual "geofence" is traced around an area where the advertiser wants to target customers visiting another physical location (e.g. a competitor's store, a venue, or a specific part of town, etc.). This is called a Target Zone.
When the customer enters the geo-fenced location, they are then targeted with the advertiser's ads on their mobile device
Targeted viewers may also be served ads on their other devices while browsing the internet

Conversion Zones

A virtual boundary drawn around an advertiser's business location via a GPS map
Conversion Zones allow advertisers to track the amount of physical traffic entering their location that had previously seen one of their ads while visiting a Geofenced Target Zone
When the customer enters the Conversion Zone with their mobile device and has previously been served the advertiser's ad, the Conversion Zone recognizes the user and attributes their visit as an offline conversion for the geo-fencing campaign