I heard of this type of marketing technique over the past few months and when I contacted our agency BreezeMaxWeb I was very relieved to find that they offered a robust product that could not only target my competitors customers, but also track the conversions of in store visits as a result of the geo-fencing ads we are running. I'm very satisfied with the results we achieved so far and look forward to building on our target list to make an even bigger impact on my bottom line.  

Andres
Managing Partner, Diamonds for Less

BreezeFence

BreezeFence unlocks a whole new realm of business

With BreezeFence, advertisers can designate specific locations using GPS technology to help drive ads to potential customers. Think of it like building a virtual fence. When somebody enters these custom specified Target Zones, your ads will be served in Apps and Browsers on their mobile devices, helping drive traffic to your website or your bricks and mortar location.

With BreezeFence You Can

  • Target & retarget customers who visit or commute through business' location
  • Leverage targeted campaigns only to customers within a predetermined physical proximity to the business
  • Track offline or "last mile" conversions to measure your advertising success with Conversion Zones
  • Target an event or group of events at specified locations, dates and times

Breezefence Features

  • Pinpoint Accuracy in Defining Target Zones and Conversion Zones
  • Variable Recency (Instant – 30 days)
  • Measure and Optimize to Offline, Physical Conversion Visits and Online Conversions
  • Geo-Targeting of an Event Location During a Specified Day and Time Window
  • Immense Scalability

Target Zones

  • A virtual "geofence" is traced around an area where the advertiser wants to target customers visiting another physical location (e.g. a competitor's store, a venue, or a specific part of town, etc.). This is called a Target Zone.
  • When the customer enters the geo-fenced location, they are then targeted with the advertiser's ads on their mobile device
  • Targeted viewers may also be served ads on their other devices while browsing the internet

Conversion Zones

  • A virtual boundary drawn around an advertiser's business location via a GPS map
  • Conversion Zones allow advertisers to track the amount of physical traffic entering their location that had previously seen one of their ads while visiting a Geofenced Target Zone
  • When the customer enters the Conversion Zone with their mobile device and has previously been served the advertiser's ad, the Conversion Zone recognizes the user and attributes their visit as an offline conversion for the geo-fencing campaign

Typical Reporting Metrics

  • Impressions
  • Clicks
  • Daily Total Conversion Zone Visits
  • Click Through Visits
  • View Through Visits

Compliment BreezeFence With BreezeNet

Benefits

  • Drive mobile performance
  • Drive mobile reach
  • Identify high concentrations of customers
  • Increase brand awareness with concentrated spends
  • Target competitor locations
  • More powerful and accurate than IP targeting
  • A highly reliable way to target mobile users in specific locations
  • Track physical conversions as well as digital conversions

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