First Drivers

First Drivers is a Ministry approved Beginner Driver Education course provider and a member of the Driving School of Ontario serving Mississauga, Brampton, Burlington, Waterdown, Hamilton and Oakville for several years. The M.T.O educator has professionally trained instructors and is able to provide flexible classes that are tailored to customer's schedule.

Problem

First Drivers initially had static presence towards their target market due to their reliance on traditional advertising. With no digital presence, customers were only aware of the school due to loyalty of previous clients and print ads.

Need

Ali had a change of perception when he noticed he needed to expand and grow his business even further. He knew that in order to successfully attract potential clients, First Drivers needed to increase their expenditure on its current marketing and advertising campaign. The lack of money Ali was spending on his business was not getting enough results that he desired. First Drivers also needed a strong digital exposure online to increase their target market allowing the school to attract more potential clients throughout Mississauga and Milton. First Drivers was positioned for substantial growth.

Execution Strategy

A BreezeNet proposal was introduced and this placed First Drivers to be on the first page of Google®. AdWords was the best solution for the driving school as potential clients are able to see their services within seconds. This strategy was a quick and easy process. The Google® Certified Technicians at BreezeMaxWeb researched and analyzed First Drivers market and were able to report instantly. Within less than 2 weeks, First Drivers already saw the results they desired.

Result

The amount of business they received through the AdWord campaign has been phenomenal. Within 6 months of AdWords, the driving school had become fully booked. The campaign has changed them significantly and they have gained new clients each week. First Drivers was also able to get transparent reporting, where they were able to retrieve directly from Google®.

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