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2020

Over the past decade, the need for digital marketing has increased ten-fold due to the world moving mostly to online shopping. During the COVID-19 pandemic, digital marketing has been a vital tool that businesses have used to keep their company going.

In a recent interview with Jo from Fine & Country South West Sussex, Andrew Faridani spoke about the five-pronged digital marketing approach to create a successful campaign. These prongs include social media advertising, remarketing and retargeting ads, creating high-quality and valuable videos, display search advertising, and conversion rate optimization (CRO).

To learn more about these techniques and other insights about digital marketing trends for 2021, please watch the full interview here!