30¹²
2018

Almost everyone uses Google's search engine, and advertising on Google will allow you to reach one of the largest online consumer markets. If you are interested in Google Advertising in Toronto, your first thought will likely lead to cost, and it's natural to wonder how much you will have to pay for this service.

While it would be nice to receive an exact number, the cost of Google Ads will be based on various factors, and there is no universal answer. Google is a flexible platform, and costs will vary greatly. The average cost per click is between $1 and $3, which means it will cost your business an average of $2 every time someone clicks on your ad. This will, however, greatly depend on your business and what you are selling. The more popular the keyword, the greater the competition and the higher the bidding price.

“Google Dominates the Search Engine market share at 86 to 96% worldwide.” Kinsta

Google Ads Costs: Auctions and Bidding for User Attention

One of the platform's greatest assets is that you are in complete command of your spending habits, and Google Advertising in Toronto allows for a great deal of customization. You can alter your ad spend in real-time as necessary and set limits on spending per day, per week, per month or over the duration of the entire campaign.

You can adjust your ad spend at any time and see exactly how your ads are converting. Google has many practical integration tools and reporting dashboards.

Google Advertising Auction Model
Google uses an auction model to determine the cost of an ad, with companies bidding on individual keywords.

Prices can change depending on each keyword's competition and how much those competitors are prepared to pay. As supply and demand fluctuate, price swings should be expected.

When it comes to Google Advertising, a large budget is not required to become successful. Hiring an AdWords marketing team will help your ads rank high, and your company will be more successful. Our team works tirelessly to optimize your budget and spending, in addition to website adjustments as part of our Conversion Rate Optimization (CRO) strategy.

Additional Factors Affecting the Cost of Google Ads

Your Bid and Quality Score will affect your ad rank and the amount of money you spend on advertising, but additional variables will affect the cost of Google Ads.

Competition
These factors include your industry’s competitive landscape on Google Ads, your advertisement schedule, and device specifications. Your industry is a crucial factor in the cost of your Google Ads, and the cost will rise in direct proportion to the level of competition for high-value clicks.

Advertising Schedule
The time of day, week and even year you plan to run your ads will also impact cost, and if everyone in your industry were to advertise to customers simultaneously, ad costs would skyrocket.

It is recommended that you budget for Google Ads the same way you budget for all your other business expenses.

Google Advertising is an excellent tool for any company to reach the local user searching for their services. Hiring a digital marketing agency will allow you to experience all the benefits Google Ads provide.

Google Advertising Experts

Here at BreezeMaxWeb®, we employ effective marketing strategies to help your business succeed and specialize in Google Advertising in the Toronto, Winnipeg and Vancouver areas. We put our clients first, making our SEO agency one of the best companies to work with. We offer AdWords services, and our marketing team will implement the optimal strategies to help your business thrive.

Contact us today to learn more about our AdWords services management possibilities! We’ll help you every step of the way. Call today at 1-888-466-4167.