KR DENTAL

The King Ritson Dental Clinic has been providing expert dentistry in Oshawa since 1995. They have a team of 25 dental hygienists and 10 dentists who perform a variety of treatments to help their clients achieve better dental health. They also provide same day emergency dental services and are open 7 days a week.

Problem

  • Current marketing plan was not as effective as it was in the previous years
  • New patient intake was becoming stagnant
  • Their website provided a poor user experience that made it difficult for people to source critical
  • information and to book an appointment
  • Challenged with adhering to ODA advertising guidelines
  • Local online presence was minimal
  • Their competition appeared for many Google Search Page Results

Website Solution

  • Created a mobile-friendly and fully responsive website, while increasing the number of conversion points. (i.e. call-to-actions).
  • Improved user experience on their website by bringing all pertinent information to the forefront and adding industry leading design elements to the website.
  • Added BreezeTact which allowed potential patients to conveniently contact KR Dental once they landed on their mobile site.
  • Added BreezeView which showcased the dentists' 5-star Google reviews directly on their website.
  • Created separate landing pages for each campaign to maximize conversions.

\ MARKETING SOLUTION \

  • Built a customized Google Ad campaign that was divided into three segments:
    • An Adwords campaign targeted towards those searching for a local dentist in Oshawa &Courtice;
    • A campaign geared towards specialty dental procedures for all of Durham;
    • A digital campaign for emergency dental services for the Durham region.
  • Created relevant ad copies and landing pages, and consistently performed split testing for both.
  • Remarketing strategy was implemented to re-target potential clients with a creative banner ad.
  • Google Analytics, Google Tag Manager, and real time tracking mechanisms were set up to fully assess the effectiveness of all digital marketing efforts transparently through a reporting portal, BreezeReports.
  • Implemented Search Engine Optimization to help their organic ranking on Google's Search Page.

Result

  • Organic ranking improved over the years and all related keyphrases are on the 1st page of Google.
  • The conversions resulting from their Google Ad Campaign has increased year by year.

The practice's new patient intake has increased by 50% since they partnered with BreezeMaxWeb

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