How to Measure Your SEO Investment


Many metrics are tracked on Google Analytics to help you understand the effectiveness of your Search Engine Optimization (SEO) campaigns. Metrics you can monitor include your traffic, sources of referral, and conversions, along with many others. However, if you want to figure out the actual value of the campaigns you are running, then there is one metric that you should focus on the most: your return on investment. When you measure your SEO's return on investment, this helps you put into perspective its impact on your business. For example, you can use your findings to show company decision-makers how SEO efforts have driven traffic, leads and sales. This can help you secure continued investment into the strategy. Today we will talk about how you can determine your SEO’s ROI using Google Analytics for any business.

What is SEO ROI

SEO ROI refers to a specific calculation that measures the return on investment for search engine optimization. Your company will be able to calculate your SEO's ROI by reviewing search engine rankings, organic website traffic, and the completion of goals. Then, use the formula for SEO return on investment: (gain from the investment - the investment cost) / investment cost.

How can I calculate the ROI of SEO?

External links link out from one website to another website. There are two different types of external links to understand. Links from other websites to your website are known as inbound links or backlinks. Links from your website to another website are known as outbound links.

In the beginning, you will need to set up conversion tracking in your business' Google Analytics. This tracks all the conversions from your site that earn revenue. The type of setup you will install will depend on whether you make sales directly on your site or if your leads speak to a Sales Representative before agreeing on a purchase. Businesses that rely on e-commerce stores will be able to use their e-commerce tracking data to pull information from their online sales, which helps measure their online revenue precisely. Getting data from online returns can be very accurate.

Service providers or other lead-based businesses will be able to instate conversion goals such as “lead form submissions” and assign dollar values to these goals that are primarily based on customer data and interactions with the website/sales team.

Once you begin to track e-commerce data on your website, you will then be able to look at the e-commerce overview report, which houses essential information related to your online sales.

The overview report is helpful because it monitors your overall performance and measures your success. We recommend you do this as soon as possible, even if you don't plan on calculating your ROI from SEO at this moment.

The sooner you start to collect this data, the more you will be able to work from when you begin to dig into your analytics.

Invest in Your SEO Success

When you work with BreezeMaxWeb for our BreezeLocal SEO or our other packages designed to boost your rankings, you’ll have a dedicated team to execute your campaigns. Don’t be left behind by your competition—ensure that your online presence is optimized to reach your targeted market segments where they are searching: on Google. Without organic reach and in-depth keyword research, you will be paying more for your advertising instead of providing high-quality content that builds trust with your target audience. Work with BreezeMaxWeb today to secure the SEO solutions guaranteed to drive traffic and leads to your business website. Contact us at +1 888-466-4167 today for a free consultation with a dedicated Media Consultant.

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