Osmow's Grill Case Study | BreezeMaxWeb

Osmow's Grill

Established in 2001, Osmow's Grill is a Mediterranean cuisine restaurant specializing in home-style cooked shawarma and grilled dishes. With over 22 locations and growing, Osmow's is dedicated to providing authentic Mediterranean dishes with fast, attentive service

Problem

As a typical one-man-shop, Sam Osmow was working too much 'in the business' instead of 'on the business.' Due to the incredible popularity of his small restaurant, Sam knew there was a huge opportunity to expand his business via the franchising sector, however, he was so entrenched in the daily routines of the business that it was impossible to work on expansion efforts.

Need

Osmow's needed to build a strategic marketing plan that would leverage all the positive attributes which were associated with his one restaurant in order to attract hungry customers and entrepreneurs.

\ SOLUTION \

BreezeMaxWeb conducted an in-depth market assessment that analyzed local market demand and expansion opportunities for his brand. An ad campaign was then developed to drive growth to Osmow's existing location and the latest expansion location as a test pilot, followed by a separate franchise selling strategy.

Execution Strategy

Using the BreezeSearch platform, BreezeMaxWeb began to promote the Osmow's website ensuring Osmow's guaranteed exposure and visibility on Google utilizing key ad placements based on geo-location, industry, and search metrics.

Result

Osmow's visibility improved tremendously on Google, attracting traffic to their website and storefront resulting in increased brand awareness and purchases. Now with over 22 locations across Ontario, Sam manages the franchisor aspect of the business and continues to meet and develop relationships with entrepreneurs who are excited to take his concept to the next level. Osmow's is a prime example of what creative, researched branding and B2B opportunities and exposure on Google with BreezeMaxWeb can bring to the table.