08⁰¹
2016

Wealth Of Information:
Facebook advertising, although not entirely new, has been on the rise since the beginning. With the company always introducing new and more streamlined approaches to reaching all desired customers there is no reason for companies to not be spending for awareness. Facebook advertising helps to identify specific markets that could be potential clients for your company, helping to ensure that these targets are met and shown the ads that are created. While both Google and Facebook are in essence different forms of advertising, by combining both it can drastically improve both your visibility and revenue channels.

Facebook:
Just like with Google, Facebook has ads that help to promote company pages by sending users to their website, page for liking and engaging, downloading apps, or for branding purposes. These ads are the corner stone of Facebook’s way of helping companies bring in new customers in and trying to increase revenues. While advertising on Facebook is not new it has started to reach a higher level status as more companies are joining in along with Facebook adding more ways to advertise, whether on the right side, through news feeds or within pages.

Showcasing:
Facebook has a newer, more unique advertising feature that allows companies to show customers various products/services on a single cost, which in turn provides variety. This allows companies to in essence “kill a few birds with 1 stone” as the product/service customers like can specifically be clicked on. The reach for this advertising form is endless and can show up for both mobile and desktop users with great ease. This unique idea helps to either emphasize a specific area of focus or allows for multiple variations to allow customers to view more of an insight to the companies offering. Just like with all advertising there are guidelines which are simple in nature; clear 600×600 images, headline that's linked, and description.

Split Testing:
Just like with Google advertising, Facebook allows for easy split testing of ads and reach. The issue that many companies have is trying to reduce the amount of promoting that goes on online. Much of the advertising through Facebook bombard users with ads causing great branding opportunities but can sometimes seem like to much of self promotion. With this said companies who know their clients very well can easily test different ads to a specific niche with out making it seem to all users that they see the company everywhere. Let’s say for example your company is a promotional products provider and are having a sale for construction styled items. Instead of promoting it on Facebook to everyone, create a specific group that it pertains to in order for your money to be spent more wisely. You can test different sales to different groups and eventually see which shows greater return and allow focus on such.

Feature Videos & Posts:
Facebook wants your users to stay engaged on your page for as long as possible. Once clients follow you business there is not much for them to do other than see promotions, information and learn more about your company. With this Google wants you to promote and advertise anything you can including images, posts and videos. With such Facebook knows that it engages your followers better which helps them spread the word and become a true advocate. While they will be able to see these posts on your page directly it will also be seen while they are browsing throughout Facebook itself. This continues to keep your brand in mind and help with growth for the future.

Results & Dollars:
Facebook is cheaper to advertise on than Google search. This is mainly because it mimics the display network from Google which is also cheap. With Facebook though you are able to do more by bringing clients to your website, business page, advertise for more likes, boost and promote posts, receive higher quality leads coming to the website, advertise for app installs and provide information. These options can be running at the same time as each acts as their own campaign with the ability to target different networks, areas and demographics for each.