Things to know about SEO in Toronto


You probably already know of the importance of website analysis and the advantages of SEO, but you might not have realized that you have to adapt your strategy based on the location you are marketing in. Home to the financial capital of the nation and a diverse economic landscape, SEO in Toronto is essential to make your business outshine your competition.

Toronto's Competitive Environment:
Toronto ranks highest when it comes to SEO competitiveness for the region, province and country. Within the automotive industry in Toronto, auto parts and car insurance are the most competitive.

Looking towards the beauty, health and fitness industry, both dentists and chiropractors are equally competitive. The B2B industry is less concentrated and, as such, is also less competitive concerning SEO.

Mobile Optimization:
This is important for SEO rankings in Toronto as there are several components to creating an effective mobile site, but the first has to do with navigation. When your site's visitors are able to navigate around your site easily, the chances of them making a sale or booking a service are significantly higher.

Other factors that are necessary for mobile indexing are:

Avoiding flash

Keyword integration

No technical errors

Optimized loading speed

Lots of images

By having an optimized mobile site, your clients in Toronto can gain the information they need to want to contact you for your products or services.

Another critical building block in the realm of SEO in Toronto is backlink building. A backlink is a link directed towards your website from another website. Having many backlinks shows search engines of your site's popularity and sites that are more popular evidently rank better. Therefore, you should aim for a high number of backlinks to improve your search engine ranking. Although it is important to note that a search engine also takes into account the quality of your site's backlinks. Be sure the links are relevant to your products and services and from trusted sources.

Local Search:
If you are you a business with a brick and mortar location in Toronto, local SEO is going to be the best tool you can use to boost your sales. Local SEO differs from traditional SEO in that it connects your website to a Google Map with your exact location. That means that when someone searches for a business category in their desired area, your business will show up and indicate where it is on the map. Local search is especially advantageous for companies with services that require a physical location. Prime examples include medical clinics, restaurants and professional services.

BreezeMaxWeb is a leading provider of digital marketing services in Toronto (as well as Vancouver, Winnipeg, Edmonton, Calgary, Montreal, and across Canada) with an emphasis on SEO, SMM, PPC and web design. We are committed to ensuring your business gets the exposure it needs to succeed. Get your digital marketing campaign going today for your Toronto business by calling or messaging us. We can't wait to get started!

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