Trafalgar Village Dental

Trafalgar village dental is a family and cosmetic dental practice in Oakville, Ontario. The rapidly growing practice has five operatories, a full range of oral care services and a periodontist on staff to serve families in Oakville, Mississauga and Burlington.

Competing for smiles: The suburb of Oakville is home to a growing number of families, and many dental offices have chosen the city as an ideal location. For Dr. Nitin Kapoor, owner and principal dentist at Trafalgar Village Dental, the number of local competitors made it difficult to acquire new patients. "There are many dentists in Oakville offering much of the same services as we do," explained Kapoor. He needed his practice, which offers a complete range of family and cosmetic dental services, to stand out. "We tried ineffective and expensive print advertising without much success." At one point, he invested $20,000 in a print flyer and received little return on investment. To truly expand his client base he needed to try something different.

Going online:

Kapoor wanted to attract new patients and become the dental provider of choice in Oakville. Understanding that word of mouth was an invaluable marketing tool, Kapoor knew he needed to get new patients into his practice chairs in order to increase referrals. A suggestion from a trusted colleague prompted Kapoor to invest in the world of online marketing. He first tried mastering Google AdWords on his own, but, like many small business owners, most of his attention remained on his patients and his business. After a few attempts, Kapoor reached out to BreezeMaxWeb, a Google advertising agency, to help maximize the results of his limited time and marketing budget.

About Google AdWords:

Google AdWords is a performance-based advertising program that enables businesses large and small to advertise on Google and its network of partner websites. Hundreds of thousands of businesses worldwide use AdWords for text, image, and video ads priced on a cost-per-click (CPC) and cost-per-impression (CPM) basis. Built on an auction-based system, AdWords is a highly quantifiable and cost-effective way to reach potential customers. To learn more about Google AdWords, visit: adwords.google.com

"I tried Adwords myself, but did not have as much success as I was dedicating my time to my practice and lacked the time required to make it work. Our Google Partner at BreezeMaxWeb took care of the technical side of Google Adwords. With their expertise and guidance we started seeing success and an increased client base.“

– Dr. Nitin Kapoor, owner and principal dentist, Trafalgar Village Dental

Result

  • 42 new clients in seven months
  • More effective use of time and marketing budget

"It was important for our practice to keep up with the times and move into and embrace the digital age. We are very happy that we invested into online marketing and will continue to do so."

– Dr. Nitin Kapoor, owner and principal dentist, Trafalgar Village Dental

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