Urban Beard

Urban Beard

UrbanBeard.ca is an online store selling a range of distinct and speciality beard products. They search far and wide for top quality ingredients and bring premium beard care products within a "click" of their customers. The importance of good beard care cannot be stressed enough. It should not be limited to just a shower.

Problem

As a small business, Urban Beard struggled to allocate enough time to properly manage their self-run Google AdWords campaign, and therefore relied mainly on their door-to-door B2B sales strategy. The lack of marketing experience, resources, and manpower were the main barriers to growth.

Need

Urban Beard was looking into a marketing solution to grow their online sales with a very limited budget. They wanted a platform to grow the brand in hopes of obtaining distribution and growing their client base but were unsure of how to go about achieving this and tackling both objectives of utilizing one line of communication through a single contact and company.

\ SOLUTION \

BreezeMaxWeb offered all the heavy lifting for Urban Beard's online marketing campaign across Canada including some test markets in the US and provided a platform for branding via BreezeBanner, BreezeTarget, and BreezeTube. A dedicated media consultant was assigned to the Urban Beard account and strategically drafted a realistic and cost-efficient marketing plan that worked within their budget. BreezMaxWeb worked extremely hard and diligently to ensure Urban Beard's campaign had multifaceted approach, which enabled them to not only drive traffic to their store but also build their brand across Canada for much less than current, traditional forms of advertising.

Result

Since teaming up with BreezeMaxWeb, Urban Beard has experienced tremendous improvements to their business including increased CTR and reduced CPC via Google AdWords. BreezeMaxWeb also freed up more time for the owner to integrate manufacturing and build distribution channels. BreezeMaxWeb positioned Urban Beard on key market leader websites and targeted prospects demographically to drive significantly more traffic that was relevant to Urban Beardâ€™s online webstore resulting in more sales.