22⁰⁷
2020

In a new blog post published on Forbes.com, Andrew Faridani, President and CEO at BreezeMaxWeb, outlines how brands should pivot their traditional production into something that helps the good of humanity during the global pandemic.

Andrew talks about how brands needed to adjust to the digital culture several years ago, and now need to adjust to the “new normal” that COVID-19 has brought to the world by doing their part to stop the spread of the virus.

“Today, many high-performance apparel lines also include lightweight, sweat-wicking face coverings with SPF sun protection. Fitness brands are no longer in the business of simply helping consumers build strength and endurance; they’re also tasked with minimizing the transmission of highly infectious diseases.”

You can read the entire article here and be sure to check out Andrew’s other posts on Forbes.com by visiting his Forbes Councils Member profile.