HEADQUARTERS
80 Galaxy Blvd. Unit 15,
Toronto, Ontario
M9W 4Y8
The King Ritson Dental Clinic has been providing expert dentistry in Oshawa since 1995. They have a team of 25 dental hygienists and 10 dentists who perform a variety of treatments to help their patients achieve better oral health. They also provide same day emergency dental services and are open 7 days a week.
Before partnering with BreezeMaxWeb in 2011, KR Dental faced the following obstacles in terms of advertising their dental practice online:
KR Dental was looking to attract more new patients in a highly competitive market in Oshawa, while remaining compliant with ODA regulations. The KR Dental team was adamant about implementing a new type of marketing strategy that would be customized to their specific needs, moving away from the current traditional marketing plan they had in place. KR Dental wanted to be visible online when potential patients were searching keywords for various dental treatments, from day-to-day general dentistry to specialty dental procedures.
The team at BreezeMaxWeb worked alongside KR Dental to improve the user experience of their website by bringing all pertinent information to the forefront and adding industry leading design elements to the website. Separate landing pages were created for each campaign to enhance user experience and to maximize conversions.
For their digital advertising solution, a mobile-first strategy was implemented. BreezeMaxWeb first created a mobile-friendly and fully responsive website, then increased the number of conversion points (Call-To-Actions), and added BreezeTact and BreezeView. BreezeTact allowed potential patients to quickly and conveniently contact KR Dental via phone call, email or find the directions to the office location once they landed on the KR Dental mobile site. BreezeView showcased the office's 5-star Google My Business reviews directly on their website which helped to enhance their reputation.
BreezeMaxWeb built a customized Google Ad campaign that targeted Oshawa, Courtice and surrounding areas. KR Dental’s ad campaign was divided into three segments based on the dental services they offer. Upon extensive keyword research, BreezeMaxWeb created:
1) An Adwords campaign targeted towards potential patients searching for a local dentist in Oshawa and Courtice
2) A campaign geared towards specialty dental procedures for all of Durham
3) A campaign for emergency dental services for the Durham region
BreezeMaxWeb created relevant ad copies for each Adwords campaign and consistently performed split testing with unique ad copy and landing pages. In addition to Adwords, a Re-Marketing strategy was implemented to re-target potential website visitors that didn't convert with relevant banner ads placed throughout the web. With Google Analytics, Google Tag Manager, and real time tracking mechanisms in place throughout the website, KR Dental and BreezeMaxWeb were able to fully assess the effectiveness of all their digital marketing efforts transparently through the reporting portal - BreezeReports.
With the new responsive website and Google ads live, BreezeMaxWeb was able to start applying Search Engine Optimization (SEO) techniques to help KR Dental’s organic ranking on Google Search. Thus adding to their reach and digital presence online!
Over the past seven years, year after year, KR Dental has increased their marketing budget which shifted from entirely traditional to entirely digital as of today! KR Dental can be found on the Google Search Page with an ad and organic listing when potential patients are searching for dental services in the Durham region. The practice's new patient intake has increased by 50% year over year since they partnered with BreezeMaxWeb.
80 Galaxy Blvd. Unit 15,
Toronto, Ontario
M9W 4Y8
80 Galaxy Blvd. Unit 15,
Toronto, Ontario
M9W 4Y8
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