HEADQUARTERS
80 Galaxy Blvd. Unit 15,
Toronto, Ontario
M9W 4Y8
Right Tech Auto is a Mechanic/Auto Body Shop located in Mississauga, Ontario, they were looking to gain more online exposure in the Mechanic Body Shop industry, where their traditional methods consisted primarily of radio advertisements. The owner of this location, Van, wanted more of a digital presence so he could expand his customer base while retaining his recurring customers.
Right Tech Auto Repair was originally working with a Los Angeles based advertising agency, but were unsatisfied with the lack of return from the traditional forms of marketing they were utilizing. These traditional marketing methods included Canadian magazines, radio, and print advertisements. Our investigation discovered that their previous marketing efforts received inaccurate statistical reporting and they were being billed for unjustified hidden fees. They were also spending valuable marketing dollars on declining advertising platforms and were not receiving a justified return on their investment.
What they needed was a tailored campaign specifically designed to lure in customers with luxury cars. There was no way of doing this through the current traditional marketing channels they had and were using. BreezeMaxWeb developed a game plan to drive online traffic to their website and into the mechanic shop. We assessed the overall demographics and brands that Van wanted to drive into his shop. With extensive research from our SEM and SEO Teams, we developed a strategy that has been working precisely to benefit Right Tech Auto over the past several years.
Right Tech Auto was seeking a marketing agency that was able to provide face-to-face consultations at a local level and be able to present their findings, solutions and marketing plans to Van for him to accurately assess his milestones for success. In addition, there was a huge need for a transparent agency comprised of experts and professionals for whom digital marketing came naturally.
BreezeMaxWeb did a comprehensive marketing audit on Right Tech Auto's marketing expenditures during the initial meeting. During the audit, it was revealed that Right Tech Auto was being provided with false performance statistics on their marketing efforts. These statistics falsely reported marketing methods performing significantly better than they truly were. In addition, they were being charged for hidden fees and were not seeing budgets allocated and spent accordingly based on strategic campaigns. BreezeMaxWeb's review of Right Tech Auto's marketing strategy revealed over expenditure in marketing channels that yielded declining R.O.I including radio and print advertisements on top of marketing dollars mismanaged in terms of their online marketing campaigns.
The newly allocated digital budget included research and statistics about the auto industry and the needs of customers in each individual market. BreezeMaxWeb’s custom tailored marketing plan was designed specifically for each and every luxury car segmented market across all of Ontario. This resulted in a custom marketing strategy for individual cities across Ontario. BreezeMaxWeb’s customized marketing program included the use of BreezeNet, BreezeQuest, BreezeTube, BreezeBanner, BreezeTarget, BreezeSites and BreezeMobile. These services devised and tailored specific ads for each geo-target and were setup to deliver accurate transparent reporting. Websites belonging to auto related verticles along with nine new websites developed for Right Tech Auto focussed on their services targeted towards high-end vehicle owners.
Our solution was, at first, generalizing key phrases that we thought would work for the shop, but when conversions weren’t there, we targeted very specific phrases, which, in turn, had a huge correlation between what was being advertised and not being advertised. Through Display and Search Ads, his organic online presence gained high traffic and his conversions went up.
With his Google AdWords campaign beginning in November 2015, there have been over 1,100 conversions over the past three years. Starting off at 21 in 2015, and 513 so far in 2018. In 2018, We have also built nine more website focussing on their specialty; high end car repair and maintenance and ranking these sites organically brought more visitors and conversions.
Starting the campaign in September of 2015, just in three months, Right Tech Auto ended 2015 with 21 Conversions. They had 89 conversions during 2016. 2017 has been the best year finishing with 587 Conversions. so far, there have been 513 conversions for 2018 and on track to hit more than 650 conversions. Right Tech Auto is one of our many success stories who have benefited from our Online Media Solutions and we are proud to represent them through a Digital Marketing Presence.
80 Galaxy Blvd. Unit 15,
Toronto, Ontario
M9W 4Y8
80 Galaxy Blvd. Unit 15,
Toronto, Ontario
M9W 4Y8
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