Steps to Take Before Your SEO Expert Ruins Your Entire Website


Have you decided to outsource your digital marketing campaign to another company that specializes in search engine optimization (SEO)? Then it’s vital that your SEO experts have your best interests in mind while working on your business’ online platform. To do this, here are five steps to take that will ensure your SEO specialist doesn’t ruin your website:

Who’s in Charge of Your SEO?:
The first person you need to go to when there’s a visible problem with your website, ranking problems, an issue with general visibility or conversion-related concerns, is the person in charge of your account. Know who your SEO expert is and contact them whenever an issue arises. You’re paying for their services, meaning that they’re answerable to you when you need them. Don’t be afraid to ask for specifics regarding what they’re doing to improve your online presence and overall business.

Don’t Be Afraid to Fire Your Expert:
If your SEO expert isn’t doing what you’ve been paying them for, in terms of ignoring obvious problems with your website or shirking their responsibilities and refuses to improve their efforts, then it’s time to start looking for a new SEO expert or digital marketing agency entirely. As most SEO experts are on a retainer for 6 or 12 months, it’s best to start out with six months as a test run of their services and overall commitment.

Get a Current SEO Report for Your Site:
Knowing where your website stands among your competition is essential in improving your online presence and overall business. One effective way you can identify your website’s strengths and weaknesses is through obtaining an SEO report. This will tell you all about your website’s current status while also pointing out things that need to be improved, such as low web traffic, for example.

Upgrade Your SEO Knowledge Over Time:
You don't need to become an SEO expert overnight in order to improve your online business platform. That’s why you hire an SEO expert to help you. However, it’s still a good idea to slowly build your knowledge of the field as you use its resources, as doing so can help you understand the entire process on a deeper level.

Take Charge if You Have to:
Expanding your knowledge of SEO comes the ability to take charge over certain aspects that aren’t what you want for your website. There’s no fear of being bullied into a decision that doesn’t feel right for your business. If you need to take charge of your company’s SEO for one reason or another, then do what you have to do while also looking for a digital marketing agency that has your best interests at heart.

As the best SEO agency across Vancouver, Winnipeg, Edmonton, and Toronto, BreezeMaxWeb is guaranteed to help your business grow to new heights. We’re proud to offer small and mid-sized companies across Canada with top digital marketing services. Some of those service packages include search engine optimization, social media marketing and representation, website design, reporting and analytics, and more. For more information, be sure to visit our website if you’re ready to expand your business!

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